What are Infographics?
Infographics are a (semi) new way of communicating information through visual images and graphs. Personally, I am a visual learner and infographics are a great way for me to learn new information, especially information that doesn’t exactly interest me. For example, infographics are a great way to portray statistics. No one wants to remember a bunch of numbers and percentages, but it makes it so much simpler if it was in a pie chart, or a picture.
Check out this article about Social Media Statistics in which the entire article is infographics, excluding a paragraph or two of text. Isn’t this 10x more visually appealing? I think so. There are numerous amounts of companies out there doing the same thing and creating their content using infographics. An article doesn’t have to be all infographics, but even one picture helps viewers and is much more aesthetically pleasing. Infographics allow companies to think outside of the box and turn their content into something creative.
How Do People Respond to Infographics?
People, just like me, are visual learners and like to absorb information that, for a lack of a better term, “looks pretty.” If you see an article that is just paragraphs and paragraphs of information, you are less likely to actually read through it all and understand everything. Infographics make great Marketing Tools. As stated in the article, 90% of the information transmitted to your brain is visual. Marketers want to show off their products in a way that consumers can enjoy; visually.
You can also think about it this way, remember when you were a kid and only looked at the pictures in the books that you read? Infographics are sort of combining the two and creating a story with their pictures. Think about Instagram, it is extremely popular because it is all visuals! I personally like Instagram better than any other form of social media because I can just scroll through pictures and not have to think about anything that I am looking at.
Can Anyone Make Them?
There are a wide variety of websites that allow you to make and share infographics. I made an Infographic of a made up statistic and it took me less than 1 minute! It is extremely easy to do and actually, kind of fun. Any professor, business person, public speaker, etc. can create one and it can make any presentation, power point, lecture, etc. that much better. Check out my Infographic below.
In addition, people can post their infographics on social media websites, such as Facebook, Twitter, Pinterest, etc. This can help create buzz about a new product, and can get viewers to click on a company’s picture and “Like” or “Retweet” it. I think consumers are more likely to like or retweet an infographic with information about the company over a status about a product they are selling.
Infographics are awesome and should be used daily! I know I’d learn a lot more if everything was in picture form and visually pleasing!